Director, New Club Openings
Location: Mid-Atlantic Region (Travel up to 60%)
Compensation: $130,000–$160,000 Base Salary + Performance Bonus
Build the Future of Fitness
At Onelife Fitness, we are growing rapidly and transforming the fitness experience across the Mid-Atlantic. With more than 70 locations and an aggressive expansion strategy that includes 7–10 new club openings annually, we are seeking an exceptional Director of New Club Openings to lead one of the most critical functions in our business.
This is a highly visible leadership role responsible for ensuring every new club opens on time, on budget, fully staffed, and ready to deliver the Ultimate Fitness Experience from day one. Reporting directly to the Chief Clubs Officer, this leader will own the entire pre-opening lifecycle—from site approval through the first 90 days of operation.
If you thrive in fast-paced environments, excel at leading complex cross-functional initiatives, and enjoy building scalable processes that drive growth, this is an opportunity to make a lasting impact on a rapidly expanding organization.
What You'll Do
Lead New Club Opening Strategy & Execution
- Own the end-to-end new club opening process from site acquisition through operational stabilization.
- Design, maintain, and continuously improve the company-wide New Club Opening (NSO) playbook.
- Develop opening timelines, milestone trackers, risk management processes, and escalation protocols.
- Create scalable systems capable of supporting multiple simultaneous club openings across the portfolio.
- Ensure all openings meet operational, financial, staffing, and brand standards.
Drive Cross-Functional Alignment
- Serve as the central leader coordinating efforts across Operations, Construction, Real Estate, Finance, Marketing, Technology, and People & Culture.
- Lead weekly opening readiness meetings and hold stakeholders accountable to critical milestones.
- Anticipate risks and proactively remove barriers before they impact opening timelines.
- Partner with Finance to manage pre-opening budgets, forecasts, and expense tracking.
Build Winning Club Teams
- Partner with Talent Acquisition and HR Business Partners to develop staffing strategies for each new location.
- Ensure all leadership and frontline team members are hired, onboarded, trained, and operationally ready before opening.
- Support and coach incoming General Managers throughout the pre-opening process.
- Establish leadership readiness assessments and operational certification standards.
Manage Vendors & Opening Logistics
- Oversee vendor relationships across fitness equipment, technology, signage, furnishings, and opening services.
- Coordinate deliveries, installations, and contractor schedules to align with opening timelines.
- Evaluate vendor performance and develop a preferred vendor network that supports growth.
Launch New Markets & Drive Membership Growth
- Partner with Marketing to execute pre-sale campaigns, community outreach initiatives, and grand opening events.
- Monitor pre-sale membership performance and opening readiness metrics.
- Serve as the operational leader on-site during grand openings to ensure a seamless member experience.
Measure Success & Improve Continuously
- Track key performance indicators including:
- On-time opening performance
- Budget adherence
- Pre-sale membership attainment
- Staffing readiness
- 90-day stabilization outcomes
- Conduct post-opening reviews and implement continuous improvements across future openings.
- Present portfolio performance updates and recommendations to senior leadership.
What We're Looking For
Required Qualifications
- 7+ years of progressive leadership experience in multi-unit operations, project management, construction, retail, hospitality, fitness, or restaurant environments.
- Proven experience managing multiple concurrent openings or large-scale projects.
- Demonstrated success building or improving opening, launch, or rollout programs.
- Experience partnering with Talent Acquisition, HR, and Operations teams on workforce planning and staffing.
- Strong project management expertise with the ability to influence multiple stakeholders without direct authority.
- Budget management and financial planning experience.
- Willingness and ability to travel up to 60%.
Preferred Qualifications
- Experience opening health clubs, fitness facilities, hospitality venues, retail stores, or consumer-facing locations.
- Experience supporting rapid-growth, multi-site organizations.
- Familiarity with project management platforms and operational reporting systems.
- Bachelor's degree in Business, Operations Management, Hospitality, Construction Management, or a related field.
What Success Looks Like
The ideal candidate is:
- A builder who creates systems and infrastructure that scale.
- A relationship-driven leader who earns trust and drives accountability.
- Comfortable balancing strategic planning with hands-on execution.
- Highly organized, detail-oriented, and proactive.
- Resilient under pressure and adaptable when plans change.
- Passionate about creating exceptional member experiences.
- Able to manage complexity while maintaining visibility across an entire portfolio of openings.
Why Join Onelife Fitness?
Compensation & Benefits
- Competitive salary
- Annual performance bonus
- Medical, dental, and vision coverage
- 401(k) with company match
- Generous paid time off and holidays
- Complimentary Onelife Fitness membership
- Guest privileges for family and friends
Career Growth
- Direct exposure to executive leadership
- Opportunity to build a critical function from the ground up
- Significant influence on company growth strategy
- Clear advancement potential as the organization continues to expand
About Onelife Fitness
Onelife Fitness is committed to delivering the ultimate fitness experience to every member, every time. Our clubs provide exceptional value, state-of-the-art facilities, innovative programming, and a welcoming community environment. As we continue to grow, we're looking for leaders who share our passion for excellence and are excited to help shape the future of fitness.
ONELIFE FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER
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